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Notes from the team
Practical reads on AI answers, paid search, SEO, and PR, from the specialists who watch them every day.
GEO
What is generative engine optimization (GEO)?
How your brand gets named in AI answers from ChatGPT, Claude, and Google. What generative engine optimization is, and how to measure and improve it.
GEO
AI answers are the new search results: what CMOs should do
AI answers now sit above the links and hand buyers a shortlist. What the shift means for CMOs, and five moves to stay in the answer.
Google Ads
How to find wasted spend in Google Ads (step by step)
A step-by-step audit to find the clicks that cost money and never convert: search terms, devices, dayparts, and match types in one pass.
GEO
How to get your brand mentioned in ChatGPT answers
ChatGPT recommends brands from what it has read about you, not who pays. A practical playbook to get named and described right in its answers.
SEO
How to catch SEO keyword slippage before it costs you traffic
Rankings rarely crash; they slip a position at a time. How to spot keyword slippage in Search Console early and act before the traffic drops.
Google Ads
Budget-capped campaigns: the silent killer of good Google Ads accounts
A capped campaign that converts well loses you sales every day it runs limited. How to find budget-limited winners and un-cap them safely.
GEO
How to measure share of voice in AI answers
Share of voice in AI answers is how often engines name you versus rivals. A step-by-step way to measure it across ChatGPT, Claude, and Google.
Google Ads
Search terms that never convert: an audit walkthrough
The search terms report shows the real queries you pay for. A walkthrough to find the ones that spend and never convert, and add them as negatives.
PR
PR monitoring without an agency: tracking coverage and sentiment via search
You do not need a retainer to track what is said about your brand. How to monitor coverage and sentiment using search, alerts, and a weekly routine.
Product
What are AI marketing agents? (and why humans should stay in the loop)
AI marketing agents watch a channel, propose fixes, and act on approval. What they are, what they are not, and why a human should stay in the loop.
Give your marketing a team.
Connect your accounts, approve the first fixes, and see the loop close this week.